The analytics platform without data access via a banking API is ideal for major banks and house banks, because the challenge for them is not gaining access to customer and account data. Instead, the difficulty lies in getting this enormous wealth of data ready for cross-selling and upselling using modern categorization and analysis.
How it works:
The analytics platform analyses transaction data via an upload function and does not require any technical implementation of our banking API.
By calling up an interface, a financial institution sends the account data to the analytics platform in industry-standard formats, such as CAMT format (XML).
Once the data has been transformed, it is categorised by the analytics platform, prepared in the form of an expenditure account and provided with key figures.
After the analysis, the institution can better assess its customers’ behaviour patterns and derive cross-selling potential from them.